MB Associates launches tree-planting initiative with Feefo’s Sustainability feature

Nov 22, 2024 | News, Press Release

MB Associates Launches Tree-Planting Initiative with Feefo’s Sustainability Feature

MB Associates is pleased to announce the launch of a new sustainability feature in partnership with Feefo, the world’s largest verified reviews provider. Through Feefo’s Treefo initiative, we will fund tree-planting projects every time a client leaves us a review. This collaboration aims to support sustainability efforts and make a positive impact on the planet.

Research shows that 69% of consumers are interested in sustainable choices, making this initiative timely and relevant. By teaming up with Ecologi, a reputable climate solutions specialist, Feefo ensures that our tree-planting projects are genuine and community-focused. These projects nurture seeds to have the best chance of growing into full-grown trees.

Sustainable choices

According to Travel Weekly, 69% of consumers want to make more sustainable choices. MB Associates wanted to offer an initiative that would positively impact the planet and boost support for our business from like-minded customers.

‘It’s not enough for companies to talk about sustainability and saving the planet,’ says Monica Bradley, Founder and Managing Director of MB Associates. ‘We all need to take action. This new initiative from Feefo is a great idea and an excellent way for us to help the environment and do our bit for sustainability. We’re very grateful to our clients who take the time to leave a review for us, and we’re especially pleased that their feedback will be helping such a worthwhile cause.’

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, says of the Treefo launch: ‘This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses in reaching their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?’

More information

For more information, Christina Collison, Content & Marketing Manager, MB Associates, by email at chris@mbassociates.net

About Feefo

Feefo is a leading global customer reviews and insights platform. Its mission is to empower businesses to understand how their customers experience their products or services.   

Please visit: www.feefo.com Treefo | Feefo